01.    Fridge Water
Brastemp, DM9, 2025.  Rules: Design and Concept

Fridges often change water's taste. To show it doesn't happen in Brastemp's fridges, we launch a new line of water for drinking. If you don't have a Brastemp refrigerator, the water you drink probably tastes like what you have inside your fridge. That's why we created a special line of bottled waters with fish, onion, chicken, and pizza flavors.

02.    Beautiful Dreamer
Pfizer, DM9, 2021.  Rules: Concept and Art Direction

FAP (Familial Amyloid Polyneuropathy) is a rare generic disease that causes body numbness, chronic pain, muscle atrophy and loss of movement and there's no cure. Treatment of the disease can halt its progression. Pausing a terminal illness allows people to not pause their dreams, giving them a chance to live them. This is the story that Beautiful Dreamer brings, in addition to warning about the symptoms, it signals that there is a treatment and that with it you can follow your beautiful dreams. All told with the beautiful Beautiful Dream track, created by Richard Crooks in 1937.

03.    Bell's Bandana (Don't Touch My Bandana)
OMO Ciclo Rápido, Droga5 Brazil, 2025.  Rules: Concept and Art Direction

OMO took its brand to the heart of Carnival through an unprecedented moment: Bell Marques, famously known for never appearing without his iconic bandana, had to remove it for 15 minutes to wash it with OMO Ciclo Rápido inside the trio elétrico.

The activation proved the product’s speed and performance in real time and in the rhythm of the celebration, with a washer-dryer installed on the moving stage, allowing the artist to clean his bandanas between performances. Throughout the festival, 20,000 bandanas were distributed to the crowd in Salvador, placing OMO quite literally on the head of one of Brazil’s greatest music icons.


 

04.    Only Galaxy
Samsung, Cheil Brazil, 2023.  Rules: Creative Direction and Art Direction

Samsung Galaxy smartphones have some great features that make them unique, and sometimes even the competition winds up copying them. This new campaign shows these features that separate Galaxy devices from the common folk in a context that is fun, relatable and with a twist: a non-traditional travel buddy for the gang.

05.    It starts here
Santander, Droga5, 2026.  Rules: Art Direction/ Concept

A campaign that marks the beginning of a new phase for Santander Select: a repositioning that establishes globality as the key differentiating attribute for high-net-worth clients. Present in 27 countries across three continents, the bank positions itself for those who live and make decisions on an international scale.

06.    The Magic is On
Samsung, Cheil Brazil, 2022.  Rules: Creative Direction and Art Direction

With the arrival of the World Cup, it's time to take more emotion into the house, and only Samsung has this magic. With this insight, we created a campaign for the line of Samsung Crystal QLED and Neo QLED televisions, which only have their characteristic amplified a lot by their cheers. Was an eight TVC films and an integrated digital deliveries with a social formats and influencers.

07.    The Song of Perrengue
Pepsi, RAPP Omnicom, 2018.  Rules: Art Direction

Pepsi sponsored Street Rock 2018, a traditional São Paulo independent rock festival. To speak to this audience (and with an almost zero budget), we celebrate what every indie rock fan has in common: going through troubles. We created a rock to honor rock: The Song of Perrengue. The lyrics were based on real stories of perrengues that fans and bands shared on our social networks and on Rádio Rock 89 FM, which bought the idea and entered as a partner in the project. We released the song on vinyl and distributed it to partners and influencers as an invitation to the event and a souvenir of the project.

08.    Ticket Cats
Santander, Droga5, 2025.  Rules: Art Direction

Katy Perry is coming to Brazil and this time, the one who can help you win an exclusive ticket is none other than… your cat! That’s right: our California Girl loves cats so much that her fans worldwide are known as KatyCats. Now, it’s your cat’s turn to shine for the concert of a lifetime. Here’s the challenge: film your furry friend singing or vibing to Last Friday Night. The most creative performance will win an exclusive ticket through Santander’s SMUSIC.

09.    Another Bag
Samsung, Cheil Brazil, 2022.  Rules: Creative Direction

For create a fully developed fashion item for the Galaxy Z Flip4, we invited Another Place, a gender- and format-free brand, starting from the bag and moving on to a complete apparel line. We invited Another Place, a gender- and format-free brand, to co-create a fashion line inspired by the Galaxy Z Flip, starting from the bag and moving on to a complete apparel line. For the launch, we had Maisa, a great national influencer, and also Anitta, a Brazilian artist with a worldwide reach. The sale was made through the website of Samsung and Another Place. A Pop-up Store was also set up toexpose the parts.

10.    Cheers like this? I'm bet!
Pepsi, RAPP Omnicom, 2018.  Rules: Art Direction

To hack the UEFA Champions League finals, we brought a truth: you can't cheer for gringo teams or players who always have a fan inspector to criticize. "Ah... star player everyone wants to see, right?!" This campaign featured 360 communication. From the intelligence behind the media to a live broadcast of the Final in Real Madrid and Liverpool.

11.    Microcases Office
Pepsi, RAPP Omnicom, 2018.  Rules: Art Direction

We created a law firm to defend people who feel judged for their everyday choices — like saying “Top,” wearing socks with sandals, or ordering a Pepsi. Our lawyer? Narcisa Tamborindeguy. Who, believe it or not, has a law degree. We asked people to share their stories and built personalized defenses for each of them.

The results? +5% Purchase Intent;  69% Ad Recall (3x The category average);  56.8 Consideration Points (Highest ever for the brand) and 96% Positive Comments.

12.    New Uncomplicated Era
Samsung, Cheil Brazil, 2021.  Rules: Creative Direction and Art Direction

Many people find it difficult to choose their new notebook thanks to the technical specifications that often do not really explain its true benefits. With that in mind, we invited university students to explain, in a simple and uncomplicated way, what each feature is for and thus helping people to find their ideal Galaxy Book2.