ALFREDO MARIANO  ALF
CREATIVE AND OWNER AT BROU CAFÉS



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  1. Fridge Water BRASTEMP
  2. Beautiful Dreamer PFIZER
  3. Bell's Bandana OMO 
  4. Only Galaxy SAMSUNG
  5. It's Starts Here SANTANDER
  6. The Magic is On SAMSUNG
  7. The Song of Perrengue PEPSI
  8. Ticket Cats Santander
  9. Another Bag sAMSUNG
  10. Cheers Like This? I'm Bet! PEPSI
  11. Microcases Office PEPSI
  12. New Uncomplicated Era SAMSUNG


PROJECT

03.    Bell's Bandana
OMO Ciclo Rápido, Droga5 Brazil, 2025.  Rules: Concept and Art Direction




Client: OMO 
Agency: Droga5 Brazil
Rules: Concept and Art Direction

OMO took its brand to the heart of Carnival through an unprecedented moment: Bell Marques, famously known for never appearing without his iconic bandana, had to remove it for 15 minutes to wash it with OMO Ciclo Rápido inside the trio elétrico.

The activation proved the product’s speed and performance in real time and in the rhythm of the celebration, with a washer-dryer installed on the moving stage, allowing the artist to clean his bandanas between performances. Throughout the festival, 20,000 bandanas were distributed to the crowd in Salvador, placing OMO quite literally on the head of one of Brazil’s greatest music icons.

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