PROJECT

06.    The Magic is On
Samsung, Cheil Brazil, 2022.  Rules: Creative Direction and Art Direction



Client: Samsung 
Agency: Cheil Brazil
Rules: Creative Director and Art Direction

With the arrival of the World Cup, it's time to take more emotion into the house, and only Samsung has this magic. With this insight, we created a campaign for the line of Samsung Crystal QLED and Neo QLED televisions, which only have their characteristic amplified a lot by their cheers. Was an eight TVC films and an integrated digital deliveries with a social formats and influencers.

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