Creative 👨🏽💻 Director
✏️ & Senior Art Director
& Co-owner at @Broucafes ☕️️
💧
WATER'S FRIDGE
[ BRASTEMP ]
CLIENT BRASTEMP
AGENCY DM9
- - ROLES ART DIRECTOR/ DESIGN
🧸
ONLY GALAXY
[ SAMSUNG ]
CLIENT SAMSUNG
AGENCY CHEIL
A campaign that features four friends and an unusual travel companion shows that good things get even better with Galaxy.
- - ROLES CREATIVE DIRECTOR
🛺
BEAUTIFUL DREAMER
CLIENT PFIZER
AGENCY DM9 DDB
[ PFIZER ]
FAP (Familial Amyloid Polyneuropathy) is a rare generic disease that causes body numbness, chronic pain, muscle atrophy and loss of movement.
There's no cure. Treatment of the disease can halt its progression.
There's no cure. Treatment of the disease can halt its progression.
Pausing a terminal illness allows people to not pause their dreams, giving them a chance to live them. This is the story that Beautiful Dreamer brings, in addition to warning about the symptoms, it signals that there is a treatment and that with it you can follow your beautiful dreams. All told with the beautiful Beautiful Dream track, created by Richard Crooks in 1937.
- - ROLES ART DIRECTOR
👜
ANOTHER BAG
[ SAMSUNG ]
CLIENT SAMSUNG
AGENCY CHEIL
For create a fully developed fashion item for the Galaxy Z Flip4, we invited Another Place, a gender- and format-free brand, starting from the bag and moving on to a complete apparel line
- - ROLES CREATIVE DIRECTOR
We invited Another Place, a gender- and format-free brand, to co-create a fashion line inspired by the Galaxy Z Flip, starting from the bag and moving on to a complete apparel line.
For the launch, we had Maisa, a great national influencer, and also Anitta, a Brazilian artist with a worldwide reach.
The sale was made through the website of Samsung and Another Place. A Pop-up Store was also set up toexpose the parts.
The sale was made through the website of Samsung and Another Place. A Pop-up Store was also set up toexpose the parts.
🎸
THE SONG OF PERRENGUE
CLIENT PEPSI
AGENCY RAPP OMNICON
[ PEPSI ]
Pepsi sponsored Street Rock 2018, a traditional São Paulo independent rock festival.
To speak to this audience (and with an almost zero budget), we celebrate what every indie rock fan has in common: going through troubles.
We created a rock to honor rock: The Song of Perrengue.
To speak to this audience (and with an almost zero budget), we celebrate what every indie rock fan has in common: going through troubles.
We created a rock to honor rock: The Song of Perrengue.
The lyrics were based on real stories of perrengues that fans and bands shared on our social networks and on Rádio Rock 89 FM, which bought the idea and entered as a partner in the project.
We released the song on vinyl and distributed it to partners and influencers as an invitation to the event and a souvenir of the project.
- - ROLES ART DIRECTOR
We released the song on vinyl and distributed it to partners and influencers as an invitation to the event and a souvenir of the project.
- - ROLES ART DIRECTOR
⚽️
ONLY SAMSUNG
HAS THIS MAGIC
[ SAMSUNG ]
With the arrival of the World Cup, it's time to take more emotion into the house, and only Samsung has this magic.
With this insight, we created a campaign for the line of Samsung Crystal QLED and Neo QLED televisions, which only have their characteristic amplified a lot by their cheers.
- - ROLES
CREATIVE DIRECTOR
CLIENT SAMSUNG
AGENCY CHEIL
Was an eight TVC films and an integrated digital deliveries with a social formats and influencers.
-ROLES CREATIVE DIRECTOR
🍝
GET YOUR BUSINESS
[ GETNET ]
CLIENT GETNET
AGENCY W3HAUS
We created Getnet's new positioning: Get your business.Presented to the public by two entrepreneurs who even have Get in their name.
Getnet is celebrating its 21st anniversary, and to celebrate we have created a new positioning: Get Your Business.
A campaign aimed at small and medium-sized entrepreneurs, it tells the story of "Getson", owner of a restaurant, and "Getiane", owner of a flower shop, who use Getnet machines to sell and manage their businesses.
- - ROLES ART DIRECTOR
🥃️
CLASSICS MEETS TIMELESS
[ JOHNNIE WALKER ]
Our challenge was to unite the consumption of Johnnie Walker with a memorable cocktail experience, and to co-create this great project, we called Facundo Guerra, one of the strongest names in São Paulo nights, and the Diageo World Classes Bartenders team. Inspired by New York's Speakeasies, we created a hidden bar in downtown São Paulo. An unusual narrative that starts from a flower shop at the back of a traditional French restaurant in the city, where people found the most classic and timeless cocktails made with the best Diageo labels, all in an extremely intimate and Instagrammable environment.
This bar still exists today, under the management of Facundo Guerra, in partnership with Diageo and takes the name of Infini, in Largo do Arouche in São Paulo.
- - ROLES CREATIVE DIRECTOR/ AD
🗞️
CHEERS LIKE THIS? #IMBET
[ PEPSI ]
To hack the UEFA Champions League finals, we brought a truth: you can't cheer for gringo teams or players who always have a fan inspector to criticize.
CLIENT PEPSI
AGENCY RAPP OMNICOM
- - ROLES ART DIRECTOR
"Ah... star player everyone wants to see, right?!
This campaign featured 360 communication. From the intelligence behind the media to a live broadcast of the Final in Real Madrid and Liverpool.
💻
NEW UNCOMPLICATED ERA
CLIENT SAMSUNG
AGENCY CHEIL
[ SAMSUNG ]
Many people find it difficult to choose their new notebook thanks to the technical specifications that often do not really explain its true benefits.
With that in mind, we invited university students to explain, in a simple and uncomplicated way, what each feature is for and thus helping people to find their ideal Galaxy Book2.
- - ROLES CREATIVE DIRECTOR
- - ROLES CREATIVE DIRECTOR
︎
ALFREDO G MARIANO
︎︎︎ALF
Creative Director
Art Director
Product Designer
Branding Designer
@alfredomariano
alfredo.gmariano@gmail.com
+55 11 9 9540 2590
ABOUT
Born in São Paulo, 1989. Creative Director currently working at Cheil Brasil.
With 15 years of experience in advertising, I’ve worked for clients such as Waze, Burger King, Pepsi, Samsung, Omo, Pfizer, MaryKay, Honda Motos, Heineken, BMW Group, Banco Itaú, Volvo Trucks, iFood, Miller Genuine Draft, Chevrolet and Vivo.
Places I’ve work at include Cheil, MullenLowe, Flagcc, R/GA, RAPP, TracyLocke Brazil, Cypha Sydney, NBS Dentsu Group, Ginga, W/McCann and OgilvyFAV.
Recognition:
CANNES LIONS 2021
1 Bronze / 1 Shortlist
NYF GLOBAL AWARDS 2019
2 Silver/ 2 Finalists
EL OJO 2019
2 Silver/ 1 Bronze/ 1 Shortlist
CLIO HEALTH 2019
2 Silver/ 1 Bronze
LIA 2019
1 Bronze/ 1 Shortlist
ECHO LATAM 2018
1 Gold / 3 Silver
LUSÓFONOS 2017 /2018
2 Gold / 3 Silver / 2 Bronze
DMA ECHO AWARDS 2017
1 Bronze / 3 Shortlist