PROJECT

04.    Clean Play Offers
Cif, Droga5 Brazil, 2026.  Rules: Concept and Art Direction













Client: CIF, Unilever 
Agency: Droga5 Brazil
Rules: Concept and Art Direction

When the foul is the rule, a clean tackle becomes the ad. Cif took Brazil's most controversial football player (Felipe Melo) and made every clean tackle in the Brasileirão unlock a real-time discount, turning the world's second most foul-prone league into a new media channel.

©2037 Cargo® Lsd.