ALFREDO MARIANO  ALF
CREATIVE AND OWNER AT BROU CAFÉS



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  1. Fridge Water BRASTEMP
  2. Beautiful Dreamer PFIZER
  3. Bell's Bandana OMO
  4. Clean Play Offers CIF 
  5. Only Galaxy SAMSUNG
  6. It's Starts Here SANTANDER
  7. The Magic is On SAMSUNG
  8. The Song of Perrengue PEPSI
  9. Ticket Cats Santander
  10. Another Bag sAMSUNG
  11. Cheers Like This? I'm Bet! PEPSI
  12. Microcases Office PEPSI
  13. New Uncomplicated Era SAMSUNG


PROJECT

12.    Microcases Office
Pepsi, RAPP Omnicom, 2018.  Rules: Art Direction



Client: PepsiCo 
Agency: RAPP Omnicom
Rules: Art Direction
We created a law firm to defend people who feel judged for their everyday choices — like saying “Top,” wearing socks with sandals, or ordering a Pepsi. Our lawyer? Narcisa Tamborindeguy. Who, believe it or not, has a law degree. We asked people to share their stories and built personalized defenses for each of them.

The results? +5% Purchase Intent;  69% Ad Recall (3x The category average);  56.8 Consideration Points (Highest ever for the brand) and 96% Positive Comments.

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