About
I'm Alfredo G. Mariano but you can call me Alf.
Creative leader with 16 years of experience in advertising and art direction, currently working as a freelance Creative Director & Senior Art Director. Creativity mentor at Redhook School, with a strong track record of building high-performing teams and delivering 360° campaigns that drive impact, brand awareness, and conversion.
Specialist in the strategic application of generative AI to streamline creative processes and enhance insights. Clear and persuasive communicator with extensive experience collaborating across creative, media, sports marketing, and business teams. Versatile in fast-paced environments, with an agile, autonomous, and results-driven profile.
✏️ SOME CLIENTS
Santander
Gilette
BMW
Samsung
Pepsi
Brastemp
Pfizer
Johnnie Walker
Itau
Vivo
Cif
Gafisa
Grupo Iguatemi
Suvinil
Outback
💼 EXPERIENCES
OgilvyFAV
Ginga
W/McCann
NBS Dentsu
RAPP Omnicom
R/GA São Paulo
Isobar São Paulo
Cheil Brasil
DM9 DDB
Droga5 Brasil ←
🏆 AWARDS
Cannes Lions Bronze (Pharma - Film Craft) - 2020/21
Cannes Lions Shortlist (Pharma - Use of Music) - 2020/21
Clio Health Awards Silver (Cinematography) - 2019
Clio Health Awards Silver (Direction) - 2019
Clio Health Awards Bronze (Short Form) - 2019
Clio Awards Shortlist (Film) - 2019
OneShow Shortlist (Film Craft) - 2023
London International Awards Bronze (Health) - 2019
London International Awards Finalist (Film Craft) - 2019
NY Festival Global Awards Silver (Cinematography) - 2019
NY Festival Global Awards Silver (Direction) - 2019
NY Festival Global Awards Finalist (Script) - 2019
NY Festival Global Awards Finalist (Short Form) - 2019
El Ojo de Iberoamérica Silver (Cinematography) - 2019
El Ojo de Iberoamérica Silver (Direction) - 2019
El Ojo de Iberoamérica Bronze (Photography) - 2019
El Ojo de Iberoamérica Shortlist (Art Direction) - 2019
Clube de Criação Shortlist (Direction) - 2020
Clube de Criação Shortlist (Art Direction) - 2020
Clube de Criação Shortlist (Photography) - 2020
Echo LATAM Gold (Social Media) - 2018
Echo LATAM Silver (Brand Content) - 2018
Lusos Awards Silver (Brand Content) - 2018
Lusos Awards Silver (Social Media) - 2018
Lusos Awards Silver (Creative Effectiveness) - 2018
ABEMD Silver (Social Media) - 2018
Best Ads - Best Web Film - 2018
DMA Echo Awards NY Bronze - 2017
DMA Echo Awards NY Shortlist - 2017