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Metamorphosis TourART DIRECTION, DESIGN
Only a few are lucky enough to witness the exact moment a butterfly takes flight for the first time. It’s a magical moment of metamorphosis, and it’s the very inspiration behind Katy Perry’s 2025 Tour.

To build excitement for Katy Perry’s long-awaited show in Brazil, Santander will fill the city with cocoons and butterflies. Each installation will celebrate the iconic transformations of the singer’s career, immersing fans in surprises, references, and pure anticipation for the big event.

GET IN TOUCH+55 11 9 9540 2590ALFREDO.GMARIANO@GMAIL.COM

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